You’ve just hit publish, or perhaps schedule, and you’re about to take a sip of tea – what’s the first thing that you can do to prepare for your next post?

Blogging doesn’t always show immediate results. Content will sit around for a while as you fine tune it into the conversation your reader is already having in their head.

The allure of viral posts that reaches a whole new readership can make us anxious for results and an immediate return on our investment of time, effort and energy. However, that anticipation can have us overlook how we spend the time between each blog post going live.

Make sure that the pulse and flow of content is regular. Consistency requires a level of focus that isn’t just geared around publishing. The pre-game is where it’s at in the blogging world.

In this article I will share 7 productive ways creative entrepreneurs wait for successful blogging results.

1. Work on a blog editorial

One of the most important things about making an effective blog is to plan ahead. On the other hand, this doesn’t mean you can’t be spontaneous. However, it leaves little room for missing a post when you have your an editorial or schedule you are working from.

Staying organized is one of the ways in which creative entrepreneurs take their work to the next level. In addition you will also find that an editorial helps you develop backlinks.

As your blog grows the journey you are guiding your audience through is built around how interconnected your message is. By weaving in other lessons, or expounding further on a previous lesson, you have the ability to fully explore your content subject that your audience has come to know and love.

2. Comment, follow and like other blogs

Networking is one of the cornerstones of a successful online business. In other words, it’s a grave mistake to imagine that your efforts alone will be the only factor that will build a massive audience.

The best way to gain attention to your blog and make it easy for people to relate and connect with your content is by being out there and giving them a way to visit your blog. For example, keeping a list of tags that you follow and consistently engage with others content.

This doesn’t build an audience overnight but you will be surprised by how this on top of your quality content will build traction. We all do social media differently, but the most important thing is that you do it.

3. Work on your client avatar

Working with a client avatar is a great way to understand your readership better. As you build your audience you will find that the more relevant you can make your posts the easier they are to write. In other words, a win-win blogging strategy.

A client avatar is something that can make your next blog post a lot more relatable and more likely for your audience to share, like or comment on your content.

Your blog is a place to voice your point of view, but it also a place for people to learn. That is to say, thinking about what people want, need or are passionate about, makes it so blog posts almost write themselves.

4. Focus on brand awareness

Brand awareness is something that every dedicated creative entrepreneur needs to… well, be aware of.

From color schemes, font styles, pictures and graphics to site layout and even email design, branding is a way to highlight what makes you unique. In addition, good branding helps you use fewer words to convey a deeper meaning.

Watching your ‘P’s and ‘Q’s in all social media interaction and gauging whether it’s on brand, help you refine your message while taking action. Down to how to every last dot in your ‘i‘s, your message and influence online makes a difference and contributes to a universal exchange.

5. Celebrate your wins

You’ve just hit published, and within the first 5 minutes, no one has commented, liked or shares. Doubt creeps in, your stomach lets you know you’ve probably just made a total fool of yourself with these crazy ideas.

That’s when you begin to think about the last major win that inspired you to publish this post anyway. Taking time to celebrate how far you’ve accomplished is a great motivator to keep you focused on your blogging routine.

Regularly taking the effort to acknowledge what your wins reminds you to keep your eye on the end goal. Therefore alleviating some writing blocks around the mechanics of posting.

6. Get some exercise

We are all guilty of putting a bit too much time behind the screen. Even if you find a happy balance, your body will find ways to remind you that your attention should be on keeping yourself in peak condition.

Consider anxiety, impatience, and restlessness as a signal from your body that you need to pay more attention to it. An investment in your health is an invest in the longevity of you business and capacity to deliver your best.

Exercise also helps with cognitive function. Above all, it keeps you healthy, poised, and ready for your next big push in business and life.

7. Practice detachment

Genius is only a great aptitude for patience.

– George-Louis Leclerc

Letting life unfold is a skill that is the true test of success.

Everything achieves balance in life in it’s own course of time. When you put effort into something, it will need time to sprout.

Measuring how you spend your energy and the response you receive from your efforts should be approached without expectations. Blogging is an art and a way of developing deep inter-personal skills through communication and expression.

Conclusion

The time between each blog post going live is a critical time for creative entrepreneurs and serious bloggers that want to grow their audience.

Creating meaningful impact is knowing that you can be the trusted source of content upon your chosen topic.

What are the ways you prepare your self between each post? Like, share and comment on what keeps your blogging routine fresh and inspiring – thank you for reading.

Photo by Andrew Neel on Unsplash